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Assessment of the Economic Situation of the Parent Company Using Statistical Methods
Zborovská, Marie ; Maňáková, Marie (referee) ; Doubravský, Karel (advisor)
The master‘s thesis examines the issue of the interconnection of market potential with financial indicators and other variables. Data from the financial statements of ABC, s. r. o. operating on the Slovak IT market are used. The dependence of market potential and other market variables was evaluated using statistical methods. Subsequently, the analysis of selected financial indicators of the company ABC, s. r. o. is statistically evaluated and the dependence with market potential is verified. Thanks to the results, the company's proposals are determined, taking into account the current situation in the world.
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Realizační dokumentace vybrané dřevostavby
Bábíček, Jakub
Stated thesis deals with a detached house production and implementation documentation devising based on an issued building permit. The thesis is divided into two parts – theoretical and supplementary one which is constructed for the purposes of Dřevostavby Milotice, s. r. o. contractor’s firm and based on which the graphic realization same as required documentation grade of particularity are elaborated resulting in production and assembly documentation in its entirety. The theoretical part is focused on panel construction production and assembly procedures furthermore embracing developed constructional details catalogue serving as a basis for the contractors’ firm realization. Taking the grade of the supplied construction into account, submitted theses is aimed at the constructional part of the wooden house, not at the final work including contact weatherize system or inner works. Furthermore, all static appraisals of constitution parts were conducted in terms of the contractor’s firm. Eventually, bracing load capacity of wall frameworks appraisal was determined simultaneously the appraisal of specific components imprints was performed.
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Assessment of the Economic Situation of the Parent Company Using Statistical Methods
Zborovská, Marie ; Maňáková, Marie (referee) ; Doubravský, Karel (advisor)
The master‘s thesis examines the issue of the interconnection of market potential with financial indicators and other variables. Data from the financial statements of ABC, s. r. o. operating on the Slovak IT market are used. The dependence of market potential and other market variables was evaluated using statistical methods. Subsequently, the analysis of selected financial indicators of the company ABC, s. r. o. is statistically evaluated and the dependence with market potential is verified. Thanks to the results, the company's proposals are determined, taking into account the current situation in the world.
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Propagace firmy Agricoletech, s. r. o. se zaměřením na veletržní aktivity
Horáková, Petra
Horáková, P. Propagace firmy AGRICOLE TECH, s. r. o. se zaměřením na veletržní aktivity. Bachelor thesis. Brno: Mendel University in Brno, 2016. The bachelor thesis is focused on the design of trade fair activities for the agricultural company. The characteristics of exhibitions and trade fairs and their importance in marketing mix are presented. An analysis of the external and internal environment of the company is processed. Part of the thesis is a questionnaire survey among visitors and exhibitors at agricultural fairs.
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Smart Tourism Destination
KOUBOVÁ, Andrea
The theoretical part of this thesis is focused on the explanation of the Smart concept within the cities and tourist destinations, how the destination of Písek uses marketing communication to attract new visitors and to keep the existing ones. In this part, the reader will also be informed about the topic of measuring emotions, what the methods are, their strengths and weaknesses, and specifically how the EDA method (measurement of electrodermal activity, or skin conductivity) works, which was used in the practical part. The aim of thesis is to use new technologies in effective marketing of tourism destinations - based on measurement of emotional reactions using the EDA method, optimalization of visual communication for destination Písek and its surroundings as a city with a Smart city concept. The practical part describes how the questionnaire and measurement by the EDA method took place. During the research the respondents were shown pictures that were taken of Písek and its surroundings. Data processing was done by evaluating the questionnaire and EDA measurements. The results of both research methods were ranked in the Top Ten Positively/Negatively Ranked Images with Higher Emotional Response. Ten positively and ten negatively evaluated questionnaire and EDA measurements are also visualized in this thesis. It can be concluded from the research that the EDA method is suitable for the measurement of emotions and, together with the questionnaire, it provided interesting information on what type of images is suitable to use in the marketing communication of Píseckem, s. r. o.
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Distribution chain optimization in a selected company
REITEROVÁ, Alice
This graduation thesis focuses on a distribution chain analysis and the description of materials and information flows in a firm called Rigips, s. r. o. which is member of multinational concern Saint Gobain based in Paris. Rigips, s. r. o. deals with building sector and specializes in production of plaster boards on the Czech market on which it has been operating more than fifteen years. In conclusion the detected issues are identified and suggestions are made for a remedy to prevent a negative impact on logistic processes in the company.
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